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Oct. 14, 2024

021: Day 2: PANEL: Business Recovery Post-Megafire: The Crucial Role of Private Sector Support

021: Day 2: PANEL: Business Recovery Post-Megafire: The Crucial Role of Private Sector Support

2024 WILDFIRE LEADERSHIP SUMMIT   Episode Description:  “It is becoming a cheerleader for the community that we're [private sector] back.” —Tim Zahner  “It takes all of us to make a recovery. There are no heroes after the...

2024 WILDFIRE LEADERSHIP SUMMIT

 

Episode Description: 

“It is becoming a cheerleader for the community that we're [private sector] back.” —Tim Zahner

 “It takes all of us to make a recovery. There are no heroes after the disaster itself. We all have a role to play.” —Lynn Knight

“The Kupuna up there in that forest are so alive more than ever. They're just needing conduits. And those conduits are us.” —Kalikolehua Storer

 

When disaster strikes, the human toll is immense, but the economic impact can be just as devastating. Businesses shut, jobs lost, and entire industries disrupted— the ripple effects can cripple a community for years. Hence, rebuilding the local economy is essential for restoring normalcy and resilience.

In this episode, Mark Bodenhammer, the CEO of Sonoma Chamber of Commerce leads a panel of experts, including  Sonoma Valley Tourism Executive Director Tim Zahner, NOVACES Director of Economic Development & Resilience Programs Lynn Knight, and HYATT Hotels Training Specialist Kalikolehua Storer. 

Tune in as they share their experiences and insights on navigating the complex landscape of post-fire economic recovery— from balancing human needs with business support to diversifying industries and communicating with visitors, plus much more.

 

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Highlights:

  • 00:22 Meet Our Panel: Tim, Kalikolehua, Lynn
  • 03:03 The Role of Economy in Recovery
  • 10:41 Balancing Economy and Human Aid
  • 18:35 Supporting the Business Economy
  • 22:21 Facilitating a Healthy Relationship Between Businesses and the Government
  • 25:03 Open for Business
  • 29:40 A Cause for Pride  

 

 

Meet the Moderator:

👨🏻‍💼Mark Bodenhammer, CEO, Sonoma Chamber of Commerce

Mark Bodenhamer is the CEO of the Sonoma Valley Chamber of Commerce. He is a native of Santa Rosa and has a strong passion for helping businesses succeed. Mark has served in various roles with Chambers of Commerce and other non-profit organizations12. He also hosts the “Sonoma Chamber Chat” on KSVY 91.3 FM, where he discusses local businesses, nonprofit organizations, and events in and around Sonoma12.

 

Meet the Panel: 

👩🏻‍💼 Lynn Knight, Director of Economic Development & Resilience Programs, NOVACES

Lynn Knight is an economic developer with extensive experience working in disaster recovery. She has worked in 23 states and U.S. territories that have faced serious disasters. Lynn became passionate about disaster recovery work starting in 2014 when she was the Vice President of the International Economic Development Council and placed economic development volunteers in communities across the country that needed assistance. 

As an economic recovery expert, Lynn now works as a contractor for the U.S. Economic Development Administration, managing the economic recovery support function for FEMA. She brings deep expertise in understanding the economic impacts of disasters and helping communities develop strategies to support business recovery and long-term resilience. 

 

👩🏻‍💼 Kalikolehua Storer, Area Hawaiian Culture/Training Specialist, HYATT Hotels

Kalikolehua Storer is a dedicated community member with a passion for both cultural preservation and environmental stewardship. As an area training and cultural advisor for Hyatt Resorts, she shares her knowledge of Hawaiian traditions and values with visitors and employees alike.  She also serves as the Pu’u Kukui Watershed operations supervisor, playing a vital role in protecting this critical ecosystem. Her diverse roles reflect her commitment to connecting people with the land, its history, and its future. 

 

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👨🏻‍💼Tim Zahner, Executive Director, Sonoma Valley Tourism

Tim Zahner is the representative from the Sonoma Valley Visitors Bureau. His role is to promote the Sonoma Valley area, encourage people to visit, support local businesses, and help the community recover after disasters. Tim has worked closely in disaster-affected communities, leveraging his expertise in tourism and marketing to aid in the recovery process. With experience navigating the balance between supporting residents and welcoming visitors, Tim brings valuable insights to the discussion on reviving the local economy after emergencies.

 

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